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How Seth Godin’s Book The Icarus Deception Works

There are thought leaders, and there are Thought Leaders.(1) And Seth Godin is the latter. Why? Godin is a Thought Leader not only because he’s smart. It’s not only because he’s prolific and creative....

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Books That Matter to Marty Neumeier

Branding is part and parcel of who we are as thing-making, idea-shaping, experience-crafting creatures. Few people have helped me weave meaning and mission into brand-making for myself and clients...

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